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Medalballing the Olympic Dream
Tweet Another Olympics sprinted by. Even though the medal tally improved, it would go down as another opportunity lost. Not a failure in the 2
Indian Advertising League, IPL ads going after the young
Tweet Very often ads are produced and evaluated in the absence of the right context. That, most critics are biased elitists themselves, goes against the
Youth Brands Report Card, FY 11 – 12
Tweet For anybody in business, it’s that time of the year when you look at your rear view mirror, hoping you find in it, your
NH7 – The Musical Highway
Tweet Where were you weekend past (18th -20th Nov) ? If you, as a music lover or a youth marketer were not weekending at Bacardi
Beating around the ambush
Tweet Brands have been at war since the time that cow was stamped on top of its rear. With commoditization of most product categories the







