Advertising
Why SetMax is IPL’s Biggest Worry
Tweet THE LATEST SHOCKER “Sirf Dekhne ka nai” jump up and dance like you’re the item in an item number, and do it when the
5 Gangnam Marketing Campaigns (2012, handpicked)
Tweet Last year same time, we published a list of tunes that were likely to play on New Year floors around the world. It happened,
COLLOQUIAL ME BOL
Tweet Being the second-largest English speaking nation, India struggles to identify itself with a national language. Hindi being the government’s official language is only spoken
How to Win the eCommerce Battle?
Tweet Only about 1% Indians transact online. I’m not really into the algebra of things, so all I’d say is, this particular “only instance” of
Will a Few Good Men, please stand up
Tweet I don’t know how far anybody else’s memory about their child hood goes but mine only labors to the point when someone asked me
Indian Advertising League, IPL ads going after the young
Tweet Very often ads are produced and evaluated in the absence of the right context. That, most critics are biased elitists themselves, goes against the
Youth Brands Report Card, FY 11 – 12
Tweet For anybody in business, it’s that time of the year when you look at your rear view mirror, hoping you find in it, your
Vanilla and Uncool – The Ice Cream business in India
Tweet You know its summer, when your social calendar features a night drive for an ice cream to India Gate. It maybe because you’re the
Taming the Box Office, fair and square
Tweet A few days back, when Hindu was not ahead of The Times, I woke up to a before-after VLCC style pic of Hrithik Roshan
My bloody Valentine’s Day
Tweet “Oh, you mean love. You mean the big lightning bolt to the heart where you can’t eat and you can’t work and you just