Rasta is a Youth Marketing and Culture advisory focused on taking brands to young people, strategically and non-traditionally.
It brings together a troupe of young and independent minded brand & design strategy professionals.
The blog is a cross section of our minds and shouts out against the “let’s get into a concall”/ “brainstorm” routine.
It brings to fore ideas that get lost in random coffee breaks or are suspended due to dilbertesque reasons. Thinking Rasta is a balanced way of thinking about brands, an alternate on how brands can make a real impression.
With a close eye on global trending, the current focus is on youth spaces in the Indian market.