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O Yes, We Need Some Education
Brand, EventsBefore turning up at the Times Internet building in Noida a couple of Sundays back, we’d been a part of 3 Startup Weekends. For those
How to Win the eCommerce Battle?
Advertising, BrandOnly about 1% Indians transact online. I’m not really into the algebra of things, so all I’d say is, this particular “only instance” of 1%
Will a Few Good Men, please stand up
Advertising, Pop CultureI don’t know how far anybody else’s memory about their child hood goes but mine only labors to the point when someone asked me what
Indian Advertising League, IPL ads going after the young
AdvertisingVery often ads are produced and evaluated in the absence of the right context. That, most critics are biased elitists themselves, goes against the principle
Olman comes around to discuss the Merchandising business in India
BrandWe’ve been working on a post about IPL advertising for coming Monday. While doing some random research I came across a loosely related fact about
Youth Brands Report Card, FY 11 – 12
Advertising, BrandFor anybody in business, it’s that time of the year when you look at your rear view mirror, hoping you find in it, your competition
Vanilla and Uncool – The Ice Cream business in India
Advertising, BrandYou know its summer, when your social calendar features a night drive for an ice cream to India Gate. It maybe because you’re the conformist
Dirty Pictures
Design, Pop CultureI’m a small town businessman married with 2 kids, my wife is a private secretary with a local babu (a beaurocrat). After having these kids
Agent Vinod pungi’s himself
Brand, Pop CultureI was in the midst of my daily ritual of walking the haloed grounds of social networks when I stumbled upon a little gem @sambha_bhilane Friendship is
IPL franchisees, as digital as 2003
Brand, EventDo you know what’s common between Diwali and the IPL? It’s the sense of stagnancy that these events bring to your life. The same shit