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Why SetMax is IPL’s Biggest Worry
Advertising, Brand, Pop CultureTHE LATEST SHOCKER “Sirf Dekhne ka nai” jump up and dance like you’re the item in an item number, and do it when the
Jokers In The Pack
Brand[Post originally written for CrowdSourcing Week, Singapore. ] In Christopher Nolan’s Dark Knight, the villainous Joker uses crowds to facilitate anarchy. He crowd sources his
Talking Kamasutra Energy Drinks
BrandIn our last post, we wrote about Kamasutra’s extension into Energy drinks. As a follow up (or extension more appropriately) we were offered by the Raymond
Know what lacks mojo? Kamasutra Energy Drinks
BrandThe Raymond group decided to extend their condom brand Kamasutra into energy drinks. One would imagine that the only product a condom brand should
5 Gangnam Marketing Campaigns (2012, handpicked)
Advertising, Social MediaLast year same time, we published a list of tunes that were likely to play on New Year floors around the world. It happened,
MAKE HELL COOL. Ok, if you say so
Brand, RetailClearly nobody gives a fuck about what the Mayans thought about the world ending tonight. I mean people are decorating their Christmas trees, Narendra
COLLOQUIAL ME BOL
Advertising, Brand, Pop CultureBeing the second-largest English speaking nation, India struggles to identify itself with a national language. Hindi being the government’s official language is only spoken
Rasta in Dubai
Brand, Pop CultureAs our Spice Jet flight descended over Dubai, I was finally bumped off my hankered for aisle seat to get a first look at
CSR – The Art of sharing Responibility responsively
BrandWhile the New Companies Bill, that proposes CSR to be mandatory, still hangs in the parliament, CSR beyond compulsion is nonetheless an act required
Why someone should have produced Gangnam Gayle?
Brand, Pop Culture“I need a producer to produce my gangnam music video…Know any? However I’m shooting a amateur gangnam style video tmrw…Will post video!” – @henrygayle